b'realitysoundbites.Adopt A Dog Who Gets YouAdult and senior dogs have all the basics down, making them adopt a puppy until she saw the ads. She included a photo of herfaster to transition into a new life in your home. Yet, despite their new older dog, and said she would never have considered adopt-experience, older dogs spend the longest time in shelters waiting ing an adult dog if it were not for the ads.for a new home. TheadsinspiredalocalbrewerytocreateanAPAanIn 2017, Sarah Javiar, the president and executive director of American Pale Alebenefiting the APA.Animal Protective Association of Missouri asked her board of The organization then launched a new version of the cam-directorsmarketingcommitteehowtohelpseniordogsget paign for cats. Together with Darling Brand Makery, the market-adopted faster. Their response was, Dont call the dogs senior. ing firm it partnered with to create the campaign, the APA isCall them grown-ass adults. developing versions of the ads that other shelters can pay a smallWiththatcreativedirection,theAPA AdoptionCenter fee to download, co-brand and use for their own campaigns.launched a marketing campaign in spring of 2018. It immediately We know this campaign can benefit others, and we want itwent viral on social media, and the APA was blown away by the tobenefitanimalseverywhere,Javiersays.Ifwecanhelpresults. Within the first few weeks, the ads racked up more than another shelter, then that is absolutely what we want to do.50,000organicsharesonFacebook.Wheneverthehashtag EDITORS NOTE: We here at The New Barkerlove this concept so much.#grownassadult was used on the APA Facebook page alongside an We challenge advertising agencies to partner with a Florida-based munici-adoptable dog, within one to two days the dog was adopted. pal shelter to create an original campaign that will help get more dogs andSoon, the average length of stay for adult dogs dropped from eight cats adopted. We will feature the campaign, and your agency, in a futureto five days at the shelter. Stories kept pouring in from the pub- issue of the magazine. We will also donate a years worth of ad space for thelic. One woman wrote to the APA that she had been planning to campaign.Arkansas Dog Racing Ends By Way Of FloridaSouthland Greyhound Park in Arkansas was among six new American tracks to open in the 1950s. Its very debut was marred by theelectrocution of a Greyhound during a promotional race. Sadly, thousands of Greyhounds suffered injury and death at Southland foryears.Somedogsbroketheirnecks,diedofshockorheatexhaustion,whileotherssnapped their legs and were summarily destroyed. Greyhounds also tested positive forcocaineandotherillegaldrugs,suggestingracefixing.Duetoitspoorreputation,Memphis newspapers would not accept paid advertisements from the facility for years.Then, in 2019, following the passage of Grey2k USA Worldwides ballot questionin Florida, Southland track owner Delaware North announced that it would wind downoperations. On December 31, 2022, the companys promise became a reality. Dogs likeRCK Untouchable (left) willnolongerbesubjectedtothecrueltiesofthesportofGreyhound racing. Untouchable was born on May 2, 2011, one of eleven puppies in thelitter. When he was 19 months old, Untouchable was trucked to Southland Park inArkansas to begin racing. After a few weeks, he was transferred to Florida. He would racea total of 103 times at six different tracks during his lifetime. On December 12, 2014,Untouchable ran his final race at Sarasota Kennel Club. An examination found a com-Follow the work of Grey2K USA pound fracture of the right hock and Untouchable was killed. He was just three years old.Worldwide as they continue in their efforts West Virginia is now the only state with active Greyhound racing. to end Greyhound racing worldwide.www.Grey2KUSA.org18 THE NEW BARKER www.TheNewBarker.com'