b'Oh, ThoseCreaky JointsThree Key Ingredients to Help Improve Canine Mobility.by Kasha FordSometimesitsjustsomethingsubtle;asmallhesitation signals a need for cellular repair. BeneCell possesses thebefore they jump in the car or a sudden unwillingness to unique ability to produce new cells, allowing your dog tojoin you on the couch, small signs that soreness or joints better cope with his injury and/or disease naturally. are starting to impact your best friend.Or perhaps your The second key element of Canine Hip & Joint is thecompanion is a breed that is more prone to hip or joint use of egg shell membrane. The egg shell membrane usedissuesandyourelookingforpreventativemaintenance. in our soft chews was specifically selected due to its provenNo matter the cause, hip and joint issues efficacy, following a study involving fifty-seven dogs whotendtobeoneofthemostcommon showed noticeable improvement in joint mobility withinproblems in dogs of all sizes. only seven days. Egg shell membrane includes severalSo, you go to your local pet store keycomponentsincludingcollagen,elastinandgly-and seek out the common standby for cosaminoglycans (which does include both glucosaminejoints; glucosamine. Well, not so fast. and chondroitin).Egg shell membrane provides nutri-Mostpetownersareunawarethat tional building blocks which promote natural jointevenafterdecadesofclinicaltrials, health, stability, and flexibility. Thestudies have failed to find any consis- documented benefits of egg shelltentbenefitwithglucosamine. membrane include an improvedFurthermore,thebalanceoftheevi- rangeofmotion(i.e.dence strongly suggests glucosamine is mobility,flexibilityandnobetterthanaplacebointreating function);promotionarthritis. There are only two clin- ofthedogsnaturalicalglucosaminetrialsin anti-inflammatorydogs; one found no benefit response;deliveryofwhile the other showed lit- antioxidantsthatreducetle, to no benefit.So before you buy any popular joint freeradicalsforhealthyjoints;deliveryofcollagenandsupplement, do your homework, and ensure the ingredi- fibrous protein critical to cartilage strength and elasticity.ents have been scientifically proven before you spend your The third key ingredient in Canine Hip & Joint for-hard earned money. mula is a very specific curcumin compound, again sourcedDue to a lack of evidence in a glucosamine based joint for its proven efficacy as an anti-inflammatory. When dogssupplement, we designed our joint support soft chew with- are suffering from joint pain, an effective anti-inflammatoryout the addition of glucosamine (HCL or sulfate) or chon- isacriticalelementmostpetproductssimplydodroitinsulfate.Notonlyhasneitheringredientbeen not address.proven effective, but also the market is flooded with all too Inflammationisthebodysnaturalresponsetomany copycat products utilizing these ingredients.irritation, injury, or infection. Inflammation is a protectiveForeFront spent over a year developing a precise measureintendedtolimitdamagecausedbyharmfulformulathatexceedstodaysstandardofferingwhenit stimuliincludingpathogens,irritants,ordamagedcellscomes to joint support. All three of our active ingredients andtissue.Whereverinflammationoccursitcauseshave been independently proven effective. We combined discomfort, and often pain. Curcumin is a powerful anti-those three ingredients into a joint formula which creates inflammatory that helps reduce swelling along with anycutting edge joint support for your pet. associated pain.BeneCell is a key element of the Canine Hip & Joint The curcumin used in our joint support soft chew isformula, a proprietary blend of purified nucleotides along ina patented delivery systemwhich utilizesproprietarywith other essential nutrients the body requires for repair. technologyandimprovestheoralbioavailabilityandWhendealingwithsofttissuedamage,thedogsbody absorption of the curcumin.Continued on the following page g60THE NEW BARKER www.TheNewBarker.com'