• The first lifestyle magazine devoted solely to people living with dogs in the Tampa Bay Area and now throughout Florida.

• Readers are 70% women. Its two distinct reader groups are younger singles and childless couples; baby boomers and older empty nesters. Both have the disposable income to pamper their pets.

• All stories have a Florida connection and are all original.

• Our readership is 30,000+ per quarter.

• Our Distribution Area

Tampa Bay

Hernando, Hillsborough, Pinellas, Pasco, Polk, Sarasota, and Manatee Counties.

Central Florida

Orange, Osceola and Seminole Counties.

South Florida

Palm Beach, Broward and Dade Counties.

North Florida

Duval, Alachua and Marion Counties.

Northwest Florida

Leon, Escambia, and Bay Counties.

SW Florida

Collier, Charlotte and Lee Counties.

• Our continuously updated and reviewed database reveals that our qualified buyers are also philanthropists and shoppers who want to make a difference in the lives of dogs - from a personal standpoint and beyond.

• The New Barker is a source of relevant information and entertainment, and can be found sitting on the coffee tables of many affluent Bay Area homes. How do we know? Countless number of service providers who advertise in The New Barker have told us they saw the magazine while visiting these homes. They were called by the homeowner as a result of their ad in The New Barker.

• Entering our fifth year of publication, paid subscribriptions have increased dramatically, a sign that our readers support our advertisers.

• We are the leader by far, in sponsorships, media coverage of all things dog and total number of paid subscribers in the Bay Area.

• We are a co-media sponsor (the only dog/pet magazine) for last year's Mercedes-Benz Little Everglades Steeplechase, and this year's Little Everglades International Combined Driving Event, drawing 15,000 fans per event with a net purse of more than $95,000.

• Our editor sits on the Board of TampaPets.Org, The Bay Area's oldest and largest pet charity organization, and the only one recognized by and financially supported by the ASPCA. Their Tampa Pet Adoption Expo, held twice a year at the Tampa Fairgrounds, has placed more than 5,000 pets in new homes and was the first and still the largest such event in the State.

• We have become the go-to source for information on all things dog, receiving inquiries for quotes and stats from the Bay Area's two major newspapers, radio and television stations.