Florida's Oldest Dog Magazine

EDITORIAL MISSION.

The New Barker is Florida’s definitive dog lover’s magazine, helping people get the most out of life and living with dogs. Our editors and contributing writers are committed to providing informative, insightful and often humorous articles on everything from the latest doggie trends to regional activities for humans and their best friends.

At the core of The New Barker’s existence is its mission to improve the lives of dogs and their caretakers by engaging readers with stimulating articles that will generate excitement and create action. Action comes in a variety of forms such as visiting a new dog park, getting away for the weekend, participating in local advocacy, applying training techniques or purchasing products and services. Our mission also includes supporting the non-profit organizations that help keep dogs out of shelters by pairing them with loving guardians.

The New Barker is more than a magazine. It has already become a forum...a place for dog lovers to come together to laugh, learn and share their love of dogs on a community level with like minded people.

OUR READERS ARE YOUR TARGET MARKET.

The New Barker reaches your customers: people who live and work in an urban environment, who love their dogs and want the very best in products, activities, healthcare, nutrition, training, education and entertainment.

The New Barker reader takes an active interest in the health and well-being of their dogs and is willing to spend money on products and activities for their canine companions. Our reader is likely to shop at higher end, neighborhood pet stores, pay for professional training classes and grooming, purchase high quality food and toys, travel with their dog on weekend getaways, and take their dog to the dog park or doggie day care more than twice a week.

Our reader also includes professionals such as veterinarians, trainers, groomers, walkers, sitters and pet suppliers, all with a vested interest in the well-being of dogs.

The New Barker fills a much needed niche in supplying the dog lovers with everything they want and need to know about life with dogs in Florida.

THE NEW BARKER is in its seventh year of publishing.

~ The lifestyle magazine reaches more than 30,000 dog lovers each quarter.

~ It is Florida's Top Dog Lifestyle Magazine.

~ It is the art, entertainment and lifestyle journal for Florida's hip canine culture.

~ THE NEW BARKER has supported rescue groups, law enforcement canine units, military working dog charities and shelters across Florida since 2006, with in-kind contributions exceeding $245,000.

~ In 2011 alone, THE NEW BARKER contributed in-kind donations of more than $39,000 to rescue organizations throughout Florida to help promote their causes.

~ Want to know where to dine, play, stay and have fun with your dog in Florida? Subscribe to THE NEW BARKER and never miss another issue again. A subscription is $16 to have four issues mailed to you.

~ THE NEW BARKER encourages dog owners to get out and socialize with their dogs.

~ Every cover of THE NEW BARKER features an original painting by a different Florida artist.

~ Several of our cover artists have commissioned portraits that sell in the tens of thousand of dollars. Many are world renowned including June Allard Berté, Pat Weaver, Michelle Mardis, Linda Chapman & Emerson. Chapman's works are on permanent display at New York's MOMA (Museum of Modern Art).